Value chain
Helps you understand how clearly the business sees its customer, sells the promised value, and is ready to grow without losing quality.
4 categories · 12 questions · CEO, founder, COO, CPO, Head of Growth, or another executive who sees the customer, product, sales, delivery, and economics
data stays in-country · answers are anonymized
When to conduct this survey
The business is preparing to scale, but you feel the connection with the customer is being lost. Sales promises one thing, production delivers another, and support takes the heat for everyone. The survey will help you see exactly where the customer value delivery chain breaks, through the eyes of the employees.
What the survey shows
The survey breaks the topic down into dimensions — for each you can see what works and where growth points are hidden.
Customer and real value
How well the company has proven exactly who it creates value for, what job it solves, and what confirms the value for the customer.
Promise and the path to purchase
Checks how well the promise, differentiation, price, and path to purchase turn customer interest into a decision to pay.
Value delivery
Checks whether the product and the customer’s first experience lead to the promised result.
Economics and scale
Checks whether economics, operations, and quality hold up as volume grows.
Example questions
Each question is a scale rating and an open-ended clarification: a person doesn’t just assign a score, but explains their answer in their own words.
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How precisely do you know who your primary customer is?
We have not yet chosen a primary customer: we describe our audience broadly The primary customer is validated by data, and we make decisions with a focus on themfollow-up question
Which customer groups are currently blended into this broad audience, and what is missing to choose the primary one?
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How well do you understand when a customer needs your product and what they use instead?
We do not yet understand either the customer’s exact situation or their current alternative This picture is continuously revalidated and used in the team’s decisionsfollow-up question
What is most unclear right now: the situation, the problem, the reason for buying, or the alternative?
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How well proven is it that your product’s value truly matters to the primary customer?
The importance of the value for the primary customer is still our assumption The value for the primary customer is checked regularly and shapes the product, the promise, and growth prioritiesfollow-up question
What value do you consider most important for the customer, and why do you still treat it as an assumption?
Open clarifications are part of the cycle methodology: Behind every score, live context remains; from it, AI extracts reasons, not just averages.
What kind of report you’ll get
The report will show whether employees understand actual customer needs, how they rate the sales process, the quality of delivering the product or service to the end consumer, and whether they see barriers to economic efficiency and future scaling.
Not a single score, but a condition map and discovered growth points — on anonymized summaries. AI prepares options, the decision and responsibility remain with people. Next — to cycle steps.
condition map
Growth point → action
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Launch «Value chain» from a ready-made template
Take a ready-made methodology instead of building a survey from scratch, and bring it to discovered growth points and owners. In a demo, we’ll show the full cycle on your scenario.